Back In Motion Health Group becomes a .physio Founder

[MEDIA RELEASE]

Back In Motion Health Group, Australia’s leading provider of physiotherapy and related services, today announced it was embracing the next evolution of digital innovation by acquiring a .physio web address; an intuitive domain name dedicated to the physiotherapy community.  

The impending launch of the web address – http://www.backinmotion.physio – follows Back In Motion’s appointment as a .physio Founder in recognition of their leadership within the physiotherapy profession.

.physio is the world's first Top-Level Domain devoted to a globally recognised healthcare profession and will span more than 200 countries and serve over the one million strong physiotherapy community. .physio is part of the new Top-Level Domain program being rolled out by the global regulator of web addresses to introduce greater domain name choice and availability online and will sit alongside the likes of .london, .nike, .menu and almost 1,400 others.

Becoming a .physio Founder exemplifies the professionalism, integrity and industry authority that Back In Motion has become renowned for. In recognition of this status, Back In Motion will now be one of the first businesses in the world to obtain and use a .physio web address, and seal their affiliation with the profession online.

Jason T Smith, Group Director and Founder of Back In Motion Health Group, welcomed the announcement.

“This is just another example of where we are trying to harness progressive technology to better reach our clients. Our mission is to empower people in optimal health and the online space is becoming an increasing powerful platform to influence this.”

Glenn Ruscoe, a 25 year veteran of the Australian physiotherapy industry and Managing Director of Phys Biz – the company behind the .physio Top-Level Domain – congratulated Back In Motion on their leadership for becoming a pioneer of the next digital innovation within the profession.

“Registering a .physio domain name offers savvy practitioners the opportunity to more accurately position their professional brand online and leverage the trust and security communicated through every web address,” Mr Ruscoe said.

“.physio will benefit Internet users and consumers of physiotherapy services by ensuring increased trust, convenience and utility. Patients will soon turn to .physio domains names as the source of truth and authority on the Internet, which will add legitimacy to the industry and instil significant confidence and trust.”

Mr Ruscoe said Founders would be the first to experience the benefits of owning a .physio domain name, which included increased message and brand recall, search engine optimisation and improved trust and security.

.physio domain names will be available for registrations from 5 November 2014. More information is available at: www.registrydotphysio.com

 

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About .physio

The mission of .physio is to benefit Internet users by ensuring increased trust, convenience and utility. .physio will create awareness and add legitimacy to the profession. It will provide practitioners with greater advocacy and enterprising opportunities, while opening a new channel to more effectively communicate with clients.

Contact Glenn Ruscoe, by e-mail.

 

About Back In Motion Health Group

Jason T Smith founded the Back In Motion Health Group in 2000 which is now Australia’s leading and fastest growing provider of physiotherapy and related services. As the Group Director (CEO), Jason leads a team of more than 420 staff in 60+ locations across 38 franchises. The success of the Back In Motion Health Group has been recognised by its sustained exponential growth and by a number of formal accolades including being awarded a BRW Fast Franchise for five consecutive years and Jason’s award as the Ernst & Young Entrepreneur of the Year 2013 for Services in the Southern Region.

Its services focus on Results4Life™ and include:

• Physiotherapy
• Clinical Exercise
• Custom Orthotics
• Massage
• Women’s Health
• Personal Training
• Whole Body Vibration Therapy
• Mums & Bubs
• Mums In Motion™
• Aged Care Physiotherapy

Back In Motion’s goal is to help you achieve the outcome you want with a focus on long-term results and optimal lifelong physical health.